How to manage your money in India
The top news apps in India, including Flipkart and Snapdeal, offer free and ad-free subscriptions for their news apps.
The top apps in the country, including Whatsapp and Facebook, are also offering free and no ads, but they are not yet available for free subscribers.
The Times has asked the companies why their apps are offering no ads.
Flipkarn, the most popular news app in India and one of the top apps with a whopping 2.4 billion daily active users, is not offering ads for its users.
“We have always been committed to offer a diverse range of features to our users including a free trial and adfree experience,” a spokesperson told The Times.
Facebook, which has more than 10 billion monthly active users and has recently launched a free version of its app, has not commented on the report.
Facebook does not have an app for India.
A representative for Snapdeal said the company has not made any decisions on ads.
“The company is committed to a free-to-use platform that offers advertisers a fair and transparent pricing mechanism,” a Snapdeal spokesperson said.
Flipkick, the popular video app, did not respond to requests for comment.
The top news and social media apps are available for both free and paid subscribers.
Flipgadgets, which is owned by Flipkarts, offers a paid version of the Flipkick app.
A Flipkick representative told The Hindu that the company is exploring ad-friendly options for its paid users, but declined to comment further.
“While we are committed to providing a safe, comfortable and secure platform for all our users, we do not comment on individual apps or their pricing models,” the representative said.
A spokesperson for Facebook said the platform is not yet offering ads to its paid subscribers, but that it has started considering it.
“Ads are only available for paid users,” a Facebook spokesperson said in a statement to The Hindu.
The spokesperson did not say if Facebook is planning to introduce ads to free users.
The ad-blocking app Google has also not offered ads for free users in India.
“Google does not currently offer any ad-blockers for its Free Users,” a Google spokesperson told the Financial Express.
“There are no ads currently available for Free Users.”
A spokesperson from the mobile app platform Flipkab, which also offers a free app, said the app has not been able to make any decisions about ads.
“We have not made an official decision on whether or not we will offer ads to Free Users, but we will be evaluating this and we will announce any new news and features soon,” a Flipkabeast spokesperson said, adding that Flipkabi is looking at ad-specific features in its app soon.
“Free users will be able to access Flipkafiles news feed and news feeds from other sources.
We are currently working on ads for Free users,” the spokesperson said adding that it was not yet ready to comment on ads in its free app.